The future of the Hostess Twinkie and what its new owner, Apollo Global Management, can do to ensure its success has prompted a lot of chat and debate among marketing professionals in the blogosphere.
Hostess Twinkies are 82 years old. They have that profitable nostalgia factor going for them but, “Their nostalgic consumer demographic is getting old,” Stuart Leslie, president of 4sight Inc., told Adweek.
|Recipe Type: Snack|
|Cook Time: 45 minutes|
Besides I am about to share with you my version of the Hostess Twinkie which in my opinion, runs circles around the store bought version, and these will definitely bring you down memory lane ~but with out all those added chemicals that keep them fresh for an eternity!
“Hostess Twinkies—I grew up on these,” said Oakland resident Deandre Watts, as he stood in the store with a mouthful of Twinkie he had just purchased. “There’s nothing to say, man. I am kind of depressed they went out of business.”