A seven-year-old girl reportedly wrote a letter to Lego asking why "there are more Lego boy people and barely any Lego girls." The letter, dated Jan. 25, was posted on The Society Pages, a website run by the University of Minnesota.
Another user posted: “You never thought you had to make "special" Legos for girls when I was growing up. All you needed to do to capture 'the other 50 per cent' is start running this advertising campaign again. P.S many of them are already into your product as is.”