The Nick Shop’s vibrant orange walls and columns are covered with cutting edge decor stencils of characters from Nickelodeon’s hit animated series, with several interactive, touchscreen LED screens placed throughout. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.
Nickelodeon holds its position as the number-one entertainment brand for kids by putting kids first in everything it does. The Nick Shop is a perfect example of this motto in action, by launching a brand shop at a crossroads where millions of children visit every year.
This week Nickelodeon announced the launch of its ‘Nick Shop’ on level one in Toys”R”Us Times Square, the company’s international flagship store. The 1,000 square foot Nick Shop is a unique retail experience jam-packed with fun and adventure around every corner. This is the perfect stop for exclusive New York-branded products such as kids and adult apparel, accessories, plush toys, drinkware and more, featuring characters like Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
Nickelodeon & Viacom Consumer Products (NVCP) UK and Ireland have today, Monday 6th October 2014, announced and the amazing Nickelodeon UK News that they have partnered with Florida-based Entertainment Retail Enterprises to open a range of Nickelodeon-branded retail stores in London, UK, beginning in the second quarter of 2015 with the opening of NVCP flagship specialty Nickelodeon Shop at Criterion Capital's One Leicester Square!