I would have LOVED pink legos as a kid. My daughter’s bedroom is an awesome shade of purple. I wouldn’t have picked it myself as a kid (I’m not that brave) but it looks fabulous with her blue and green lava lap and “Dr. Who” posters.
You probably think you’re gonna score some pussy coming out against those horrid pink girl legos, and who knows? You might. But in order to do so, you are denying yourself (and by extension, all other men) the acknowledgement of your own nurturing instincts and you are simultaneously shitting on the very women you hope to score for those exact same instincts!
“My daughter has pink legos, she has orc legos, she has Harry Potter legos. Yesterday they had a big battle that ended in a party. Your child will play with toys in a way that works for them. It isn’t predicted by the colour of the toy.”
A tremendous amount of thought went into developing Lego Friends — which is part of the reason it's so disappointing. The company didn't just take a regular Lego set and make the blocks pink. Beginning in 2007, Lego pulled together its top designers and sent out teams to shadow girls as they played. After breaking down what girls really want in a toy, they came up with sets of pink Legos that borrow elements from Disney Princess and American Girl. The team found that what girls were most concerned about was beauty, a term that also encompasses "harmony (a pleasing, everything-in-its-right-place sense of order); friendlier colors; and a high level of detail." Girls hated Lego's iconic minifigure because it's too boxy and they like to have a figure they can identify with. Girls told them, "I want to shrink down and be there." The issue isn't just the look of Lego sets. The researchers found that while boys focus on following the directions and getting the set together, girls like to take breaks throughout the process and start developing stories.