Since then, the filmmakers retained legal counsel to demand that YouTube explains why the trailer was deemed offensive in the first place, and lawyers from Massey, Stotser & Nichols in Alabama are also asking for YouTube to remove the penalty it put on the film’s channel.
It’s an incredible time to be in the music business. Back in 2006, as an executive at Warner Music Group, I worked closely with a fledgling video site to sign its first big record licensing deal. That site was YouTube. Over the next decade, I watched as your work transformed YouTube into an incredibly powerful platform that connects artists with fans all over the world.
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Atlus isn't the only Japanese company with confusing video restrictions. When Square Enix released Dragon Quest Heroes, for example, users could only stream the game with the music turned on through YouTube, not Twitch. If you streamed on Twitch, you either had to disable the music or face the possibility of being hit with a copyright notice from Square Enix.
What's happening here is central to a contentious, unresolved debate about ownership on the internet. If you make a video of you playing Persona 5, do you own that? Is the act of play and commentary enough to override the fact that you're engaging with a product that Atlus made? The rise of Let's Plays has helped fuel the rise of YouTube, even if it remains unclear if most companies are even onboard with the concept of people making money off their games. Some publishers have decided to either look the other way or embrace these videos, figuring it fosters a sense of community and may even spread word of the game to a wider audience. Others, like Atlus, turn to the various copyright measures YouTube provides to enact control.