Activision have announced that they will extend their worldwide licensing arrangements for Skylanders to include fruit snacks, cereals, a magazine, comic book and colouring books.
Such news was shared at the Licensing Expo 2014, where the publisher announced partnerships with General Mills, Immediate Media, IDW, Crayola, and Penguin.
The result of which will see Skystones on the back of cereal boxes across North America, with General Mills to also produce Skylanders-shaped Fruit Flavored Snacks, Fruit by the Foot and Fruit Gushers. While a brand campaign later in the year will see the monsters appear on Go-Gurt and Trix Yogurt Cups.
Penguin will produce the Skylanders SWAP Force Official Guide, Immediate Media will launch an official Skylanders magazine, IDW will create the first official Skylanders comic book series that acts as a prequel to this year’s Skylanders Trap Team. Whereas Crayola will introduce Skylanders-branded Xtreme Coloring and Activity Pads in spring 2015.
On top of that, Activision signed a new deal with comic book publisher IDW to make the first official Skylanders comic book series. It will serve as a prequel to this year's , offering up backstory about the Skylanders universe. The first 16-page issue will debut at San Diego Comic-Con in July, before arriving at retail this fall alongside the game.
Other Skylanders licensing extensions for 2014 include a new global program from book company Penguin Group (which has already sold over 2.5 million Skylanders books), as well as a special official guide from augmented reality company Zappar. Activision has also teamed up with Immediate Media for an official Skylanders-themed children's magazine to launch in the United Kingdom with further expansion plans scheduled for 2015.
After Terrific Tuesday yesterday, it’s time for Well-Awesome Wednesday and another new Skylanders book. Ladies, gentlemen and Chompies, I give you Time...