Check out Toys R Us’ IPO filing.

LEGO City Set #7848 Toys R Us Truck

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Lego Toys R Us Modular on Flickriver"

Toys R Us plans to set itself apart from mass merchant and online rivals with a focus on voice-activated toys, robots and other interactive, technology-fueled playthings, Toys R Us Chairman and CEO David Brandon said. Longer term, the retailer will evaluate the size of its brick-and-mortar stores. "Our stores are probably larger than they need to be. We'll be looking at formats that allow us to be in a little smaller space," Brandon said.

Dave Brandon has walked the floors of about 200 Toys R Us stores since taking over as CEO last year with a mission to revive the retailer by focusing more on products and fun in-store experiences. "I want kids to be dragging their parents to our stores because they want to see what’s going on at Toys R Us this weekend," he said.

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ToysRUs shoppers! If you’re looking to score school supplies on the cheap, consider running over to your local ToysRUs store where many back to school items are an additional 50% off (prices as marked)! Here are a few deals that my sidekick Amanda found at her store…

In addition, ToysRUs has quite a few clearance items on sale Buy 1 Get 1 50% off – no coupon is needed, your discount will be automatically applied at checkout. Keep in mind that this buy 1 get 1 50% off sale was not marked at my store, but the following clearance Thermos FunTainers and Tritan water bottles did ring up that way, which made for some awesome deals!