Toys R Us plans to set itself apart from mass merchant and online rivals with a focus on voice-activated toys, robots and other interactive, technology-fueled playthings, Toys R Us Chairman and CEO David Brandon said. Longer term, the retailer will evaluate the size of its brick-and-mortar stores. "Our stores are probably larger than they need to be. We'll be looking at formats that allow us to be in a little smaller space," Brandon said.
Dave Brandon has walked the floors of about 200 Toys R Us stores since taking over as CEO last year with a mission to revive the retailer by focusing more on products and fun in-store experiences. "I want kids to be dragging their parents to our stores because they want to see what’s going on at Toys R Us this weekend," he said.
ToysRUs shoppers! If you’re looking to score school supplies on the cheap, consider running over to your local ToysRUs store where many back to school items are an additional 50% off (prices as marked)! Here are a few deals that my sidekick Amanda found at her store…
In addition, ToysRUs has quite a few clearance items on sale Buy 1 Get 1 50% off – no coupon is needed, your discount will be automatically applied at checkout. Keep in mind that this buy 1 get 1 50% off sale was not marked at my store, but the following clearance Thermos FunTainers and Tritan water bottles did ring up that way, which made for some awesome deals!